VOLUME 02 ISSUE 08 August 2025
1*Hally Hanafiah, 2Gefira Ghaida Tsuraya, 3Faiza Almira, 4Ni Putu Devina Citra Maheswari
1,2,3,4President University
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ABSTRACT
Internationalization of micro, small, and medium enterprises (MSMEs) is something that most of the MSMEs and governments want to achieve because it has been proven that MSMEs can improve the GDP of a country, it result in nowadays they are try to expand in the international markets. Despite this, local MSMEs still faced some obstacles and barriers as a result of intense competition in the economy. The objective of this research is to examine the factor that influences the success of Internationalization MSME tourism in Bali by highlighting the importance of digital transformation, human resource capacity and government support. This research uses a quantitative approach to identify what factors determine the MSMEs success in the international market. Includes the utilization level of new digital technologies, digital marketing strategies, well-skilled workforce and government policies that may support small businesses. This research also provides a practical recommendation for both business owners and policy makers who are looking to support MSMEs in long-term growth and help local business expand globally. Through embracing digital transformation and improving workers capacity and ability, we are convinced that all MSMEs can achieve long-term growth and maintain competitive advantage in the global economy.
KEYWORDS:Internationalization, Digital Transformation, Digital Marketing, E-commerce, Government support
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